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- 7 min read
The Best Tool to Increase Social Media Engagement by Taking Down Piracy
With the second quarter of the 21st century on the way, the power social media yields in the success of a business only grows upwards. And with that, the job of a social media manager (SMM) gets tougher.
Imagine you’re an SMM for an over-the-top streaming platform that has well-established social media profiles. Your job is one: to grow the number of followers and engagement on official accounts and ultimately bring ROI through subscriptions.
Now, it’s easier said than done – while there are multiple challenges that come in the way of convincing the audience to follow a page, there’s also a hidden obstacle that these profiles often have to face: pirated content on social media platforms.
Why would a viewer hit follow to watch trailers on your official page when they can easily find full episodes of shows and movies (though illegally uploaded) for free? Pirated content, in any form, can divert attention from official previews and updates shared on your official platforms, and cause views, likes, and follows on verified accounts to drop.
“So, how can we counter this?”, you might ask. Well, there’s only one way to get rid of the pirated content: with the help of an anti-piracy service. There are countless anti-piracy tools out there that can help you take down illegal copies of content. However, when it comes to the top ones, Warezio exceeds the expectations with its AI-driven approach and innovative anti-piracy strategies.
Let’s have a deeper look at the challenges of an SMM and explore how Warezio offers a counter — shall we begin?
The Impact of Pirated Content on Social Media Engagement
If you think your stolen content cannot affect how people engage with your business, think again!
According to the latest reports, pirated video content has an average of 320 Billion views a year. This number is massive, and as long as the pirated content is out there, it will keep on multiplying.
Piracy takes a huge toll on the social media engagement of the official platforms, and there’s a good reason behind it. Pirated content circulating on platforms like Facebook, Instagram, and TikTok often offers more than the official accounts.
Take Netflix’s social media, for instance — all they offer for free are either trailers or preview clips. If you want to access a complete movie or a TV series, you have to purchase a subscription for the platform. Why do that when full episodes are readily available on unofficial profiles?
These unofficial profiles capture more attention from users who prefer to watch complete content without giving anything in return. As a result, official profiles suffer as their engagement metrics — likes, views, and followers — are consistently drained. And it doesn’t stop there!
The existence of this pirated material not only damages intellectual property, but also undermines social media managers’ hard work by shrinking their organic reach. As long as the audience gets what they’re looking for without paying a single penny, your organic growth will stay at halt, no matter what strategy you opt for.
How Piracy Affects Social Media Engagement
- Pirated content can reduce views, likes, and followers on your official pages.
- Unlicensed uploads often gain higher engagement rates than official accounts.
- Piracy hurts the ownership of content creators and prevents audience growth.
Boost Engagement on Social Media Platforms with Warezio
With piracy on the rise and no strategy in hand, the ideal solution is to find and remove the pirated material, so that the engagement can be regained. This is where Warezio takes the lead:
What is Warezio?
Warezio is an AI-driven tool designed to detect, scan and remove pirated content on social media platforms. By using advanced content detection technology like machine learning and tailored algorithms, Warezio scours the internet and social media platforms for unauthorized uploads, and deletes their existence, so your ROI can be boosted.
Does Warezio Actually Work?
A good question to ponder upon. It all looks good on a piece of paper, but can Warezio actually help you find and delete illegal copies of your content? We say yes!
So far, Warezio has picked and removed over 2.4 million copies of content across the internet, and the number keeps on growing. The tool, owing to its efficiency and adaptation to innovative piracy tactics, scans social media sites like Facebook, YouTube, and TikTok, where pirated episodes and clips can spread rapidly.
Warezio also looks into marketplace, torrents, streaming platforms and search engines to ensure no pirated material is left to compete with your business.
This approach is fool-proof as it prevents the pirated versions from attracting the engagement of official uploads. This way, social media managers can boost their content’s reach, and ensure their official uploads become the primary source of engagement. Higher the engagement, higher the revenue!
The Algorithm Advantage: How Piracy Removal Increases Organic Reach
You may know this already, but every social medium has algorithms to enhance user experience and engagement. These algorithms analyze user behavior, preferences, and interaction patterns to recommend content, prioritize posts, and organize feeds.
If you’re an avid social media user, you must have noticed that every viral, trending or relevant content shows up in your feed without you even looking for it. This is how algorithms work. When a content is popular and gets unusual engagement, the platform’s algorithm pushes the content into the users’ feeds more likely to interact with it.
So, if a pirated copy has a higher engagement rate than your official platform, the algorithm is more likely to boost the copy instead of the authentic profile. The result? Dropping views, falling subscriptions, and near-to-zero views!
When Warezio removes pirated content, it indirectly influences social media algorithms in favor of the official profiles. Since most social media platforms have algorithms that recommend popular content based on engagement and frequency of uploads, when pirated content is eliminated, the algorithms shift to highlighting and suggesting official accounts and their content.
Without illegal uploads getting in the way, the official account’s posts rank higher in search results and “suggested content” sections, which amplifies their visibility.
Warezio’s Scope of Use
- Content Creators
- Media Producers
- Software Companies
- Game Developers
- Digital Publishers
The Benefits for Social Media Managers
With Warezio’s help, social media managers can achieve their targets faster and with less struggle. Good thing the tool doesn’t limit itself to the movies solely; with Warezio, you can find and delete a multitude of pirated copies pertaining to:
- Content Creators: Protect original videos, music, and other creative content from piracy.
- Media Producers: Prevent copies of films, TV shows, and other productions across platforms.
- Software Companies: Prevent illegal distribution of applications and software.
- Game Developers: Secure games from unauthorized sharing and duplication.
- Digital Publishers: Ensure eBooks and other digital assets remain protected.
For a social media manager, the real challenge isn’t engaging the audience; it’s making sure the audience remains engaged. For a social media manager, the real challenge isn’t engaging the audience; it’s making sure the audience remains engaged.
Using Warezio for taking down pirated copies gives you an edge in terms of increased followers and high engagement rates. When the audience has no illegal avenues to turn to, they are more likely to stay engaged on your platforms for a considerable period of time.
Future Outlook: Is Warezio Worth it?
The future isn’t about the hard work anymore; it’s about the smart work. As long as your business has something to offer that appeals to a mass audience, there will always be shortcuts to that offering. Hence, the need for effective anti-piracy measures will only increase with time.
Warezio’s services play a crucial role in protecting intellectual property and fostering organic growth for brands, creators, and media producers. You don’t have to hunt down the content by yourself; Warezio helps you out by taking the workload off your shoulders and paving the way to higher engagement.
As Warezio continues to adapt to new piracy methods, social media managers can expect sustained growth in engagement and followers. Warezio’s expertise in detecting and removing pirated content gives your official profiles a significant edge.
Want to give Warezio a try? Sign up today and let us take the burden of dirty work off your shoulders, so you can focus on boosting your content — legally!