Increase Your VoD Subscriptions up to 10x with this Simple Tool

“When you play the game of thrones, you win or you die. There’s no middle ground!”

- Cersei Lannister

If you recognize this legendary quote, welcome to the Game of Thrones fan club. We have all been fans of this magical series, watching every battle with our hearts throbbing and every betrayal with our minds blown.

But here’s the real question: Did you actually subscribe to HBO to watch Game of Thrones?

Everyone loves to binge-watch in their free time, but not everyone is willing to pay for it. Many VoD fans turn to illegal, “free” sources of streaming instead of subscribing to legitimate services.

This apparently harmless tactic costs OTT product managers a number of subscriptions, which not only causes ROI to go down but also slows down the growth of their platforms.

As a product manager for an OTT platform, how can you make sure your service stays on the top of the SERP when someone looks for a streaming content? We’ve got you!

Read on to know how piracy affects subscription rate of a VoD service and how you can tackle this issue by using one simple tool.

Let’s get to it!

What is Video-on-Demand (VoD)?

Simply put, video-on-demand — or VoD —- is a service that allows the users to access and watch video content at any time, rather than being limited to a scheduled broadcast. VoD services typically offer a library of pre-recorded movies, TV shows, and original content that can be streamed or downloaded for offline viewing.

If you’re a user of over-the-top (OTT) services such as Netflix, Hulu, or Amazon Prime Video, you can easily find this technology in these streaming platforms, as you can browse and play content “on demand”, pausing and rewinding as desired.

The Challenges of a VoD Product Manager

Piracy’s Impact on VoD Platforms

Lost potential of 320 billion streams per annum

Piracy is the biggest concern for a VoD product manager. According to the latest statistics, approximately 320 Billion viewers access pirated video content every year. Talk about the sheer number of views OTT platforms are robbed off annually, simply because somewhere illegal copies of the original content exist!

Every day, countless fans who would love to purchase a subscription for their favorite content bypass this cost by searching for these shows and movies on illegal platforms. Since these unauthorized sources often provide content for free, it discourages viewers from paying for legitimate subscriptions.

As a result, VoD platforms lose potential subscribers, which affects their revenue streams and audience growth. Now, since the responsibility of bringing home subscriptions falls to your shoulders as the product manager, how can you possibly bag the money when your target audience is already resorting to free-of-cost avenues?

This is the biggest issue product managers have to face. And this problem isn’t limited to obscure corners of the internet; pirated content is widely available on mainstream platforms, making it even harder for VoD managers to compete.

But, Why Do Fans Opt for Illegal Content?

One of the main reasons why fans opt for illegal content on the internet is its accessibility. Pirated content is everywhere; all you have to do is put a command on Google Search Engine and it will display all kinds of alternatives to the original OTT platform.

This makes the user less susceptible to go through the trouble of purchasing a legitimate subscription, as free content is just a few clicks away.

Notice how we used the word “free”? This is another key reason fans prefer illegal content. Subscription fees are quite reasonable, and they hardly put a dent in your pocket.

However, when free content is up for grabs and readily available, why would a fan choose an alternative that costs him in any way? It’s simply more convenient to look up whatever you’re in the mood for, and access it without getting into the money.

Unfortunately, this convenience comes at a cost to VoD platforms, which spend significant resources on content production and licensing, only to see their efforts undermined by piracy. And it isn’t troubling for the digital executives only!

Viewers themselves feel annoyed with the consistent, irrelevant, and often inappropriate ads showing up on piracy websites. Sure, you can get a complete movie or a full set of episodes, but not without ads, which can be an obstacle in a seamless viewing experience.

So, What’s the Solution?

We get it — as a VOD product manager, your job is to get that subscription rate to skyrocket overnight, but with pirated content on the rise, this task is near to impossible. In fact, latest studies have revealed over the last 4 years, visits to piracy websites have increased to 12%!

With this ratio, your platform is missing out on a massive number of audience. This is where Warezio can help!

How does Warezio Work?

Protect Your Content with Wazerio in 3 Simple Steps

• Step 1: AI scans the web for pirated content.
• Step 2: Detection and removal of illegal uploads.
• Step 3: Redirecting fans to legitimate platforms.

Warezio is an AI-powered anti-piracy tool that finds and deletes pirated content owned by you so your copyrighted content can be protected. Using advanced technology and machine learning, it scans the internet for pirated versions of movies, series, and shows, and identifies unauthorized uploads on platforms like torrents, social media, and streaming websites.

Once detected, Warezio works to remove this illegal content, so that pirated copies are no longer accessible to the audience. This proactive approach prevents fans from finding free alternatives and redirects their attention to official subscription-based platforms, ultimately increasing your ROI.

With a proven record of removing over 2.4 million pirated copies of content, Warezio is taking the lead with its innovative approach to protecting intellectual property and boosting revenue via legal means.

Turning Illegal Viewers Into Subscribers

Removing pirated content creates a significant shift in user behavior. Fans who once relied on free, illegal options find themselves without access to their favorite shows or movies. And what would a fan do when they have no other option to binge-watch their favorite series? That’s right!

They purchase a subscription to the authentic platforms.

Warezio, owing to its quick adaptability to innovative piracy techniques, scours every website, streaming platform, search engine, and marketplace to take down an illegal copy. With no other alternative available, fans are more likely to purchase subscriptions to VoD platforms which would ultimately take your ROI to the next level.

It’s a win-win for both sides — On one hand, your content becomes the primary source for viewers, and subscription numbers start to grow. On the other, the viewers get to enjoy a smooth, seamless viewing experience without getting annoying ads in the way, that too at a fraction of a cost.

The Long-Term Benefits of Warezio for VoD Platforms

Warezio doesn’t just offer to help you achieve your short-term goals; there’s a bigger picture to look at. Using an anti-piracy service like Wazerio helps your brand in the longer run in terms of:

• Sustainable Growth: Increased subscriptions provide consistent revenue and long-term growth.
• Improved Credibility: Platforms establish themselves as the “only” reliable and secure source for content.
• Scalability: With piracy under control, VoD platforms can amplify their returns on investment and expand their reach.

Video content has a massive demand in today’s market. Since most of our free time is occupied with binge-watching, there will always be shortcuts to achieve that.

Warezio looks into every nook and cranny to make sure there’s no other existing content than the original one. This way, it not only protects intellectual property but also drives more fans to legitimate subscription services. This helps VoD platforms achieve their subscription goals faster and maintain consistent growth in the VoD market.

And if you think you need an in-house team to operate a tool like Warezio, let us take your doubts away. All of this takes place on a single app, which you can easily operate on your preferred device and can access the deleted links found by Warezio.

Ready to give it a try? Visit our website or drop an email at [email protected] and our team will be there to guide you every step of the way!